Our Story: Jack & Blanche Goodman
We are Jack and Blanche Goodman, founders of Natural Sales Company, and for over four decades we have been deeply passionate about promoting natural health, wellness, and conscious living.
Our journey began in 1983 in the beautiful coastal town of Hermanus, where we opened our health food store, Fruits of the Earth.
We realised that our bodies are mainly composed of water and minerals and trace elements. We started importing OCEANMILK Alkaline Minerals from Okinawa, one of the 5 Blue Zones in the world. This product is high in natural calcium and magnesium.
We added Bio77 Concentrated Minerals and Trace Elements to our range, sourced from the Great Salt Lake in the USA. The high magnesium in this product is essential for hundreds of functions in the body and when added to drinking water, has a beneficial effect on overall health.
Most people are deficient in these minerals which are lacking in the soil and therefore in our food. Bio77 minerals are solar evaporated for 2 years and bottled in a certified facility with the highest quality standards. These minerals have been sold all over the world for over 55 years.
At the heart of everything we do is a deep commitment to people. We value every customer and cherish the personal connections we have built over the years. Many of our customers have been with us since the very beginning, and nothing brings us greater joy than hearing how our products have positively impacted their lives.
Our values—quality, honesty and respect for the environment—are reflected in both our products and our service. We are committed to sourcing the highest quality mineral products in the world, ensuring they are environmentally, responsibly and sustainably sourced.
Our purpose is simple: to make a meaningful, positive difference in as many lives as possible by offering life-changing mineral products for optimum health.